[vc_row][vc_column][vc_column_text]Pripravte si t\u00fa spr\u00e1vnu strat\u00e9giu a zauj\u00edmav\u00fd obsah<\/b><\/p>\n

 <\/p>\n

1) Budte na o\u010diach:<\/b><\/h2>\n

Naj\u010dastej\u0161ie sa pou\u017e\u00edva kr\u00e1tke video, ktor\u00e9 sa spust\u00ed po\u010das videa a jednoduch\u00e9 bannerov\u00e9 reklamy. Video mus\u00ed jednodzna\u010dne uk\u00e1za\u0165 o \u010do ide, aby \u013eud\u00ed navnadil na neho klikn\u00fa\u0165 a dozvedie\u0165 sa viac. Ide \u010disto o \u0161\u00edrenie zna\u010dky a povedomia.<\/strong><\/p>\n

Tu s\u00fa technick\u00e9 \u0161pecifik\u00e1cie na kr\u00e1tke video, ktor\u00e9 m\u00e1 len do 15 sek\u00fand. Video sa d\u00e1 vytvori\u0165 aj priamo na facebooku, len nebude a\u017e tak\u00e9 chyt\u013eav\u00e9 ako inhouse vide\u00e1 (je vo forme prezent\u00e1cie):<\/p>\n

\n
• Video Ratio: 16:9 to 9:16, 16:9 recommended<\/li>\n
• Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.^{<\/sup><\/span><\/li>\n}
• Video File Size: 4 GB Max<\/li>\n
• Video Length: 5-15 seconds<\/li>\n
• Video Captions: Optional<\/li>\n
• Video Sound: Optional, but strongly recommended<\/li>\n
• Video thumbnail images that consist of more than 20% text may experience reduced delivery.<\/li>\n<\/ul>\n

   <\/p>\n

  Tu s\u00fa \u0161pecifik\u00e1cie na bannerov\u00e9 reklamy:<\/p>\n

  \n

  Banner s preklikom:<\/h3>\n

  \n

  \n
  • Image ratio: 1.91:1 to 1:1<\/li>\n
  • Recommended resolution: at least 1,080 x 1,080px<\/li>\n
  • Headline: 25 characters<\/li>\n
  • Link Description: 30 characters<\/li>\n<\/ul>\n

     <\/p>\n<\/div>\n

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    \n<\/div>\n

    <\/h2>\n

    2) Prin\u00fa\u0165te\u00a0z\u00e1kazn\u00edka\u00a0rozm\u00fd\u0161\u013ea\u0165<\/b><\/h2>\n

    Najlep\u0161\u00edm sp\u00f4sobom ako z\u00e1kazn\u00edka s nie\u010dim oslov\u00edte, aby mu utkvel v pam\u00e4ti je mu pribl\u00ed\u017ei\u0165 hodnoty a obsah V\u00e1\u0161ho produktu. S\u00fa nato tieto sp\u00f4soby:<\/p>\n

    \n
    • Na n\u00e1stenku publikujete \u010dl\u00e1nok o Va\u0161om produkte a hlavne pre\u010do, by ich mal zauj\u00edma\u0165. \u010cl\u00e1nok mus\u00ed ma\u0165 zauj\u00edmav\u00fa titulku umiestnen\u00fa priamo v \u010dl\u00e1nku.<\/li>\n
    • Do video gal\u00e9rie nahr\u00e1te zauj\u00edmav\u00e9<\/b> 1 min. – 4 min. video a n\u00e1sledne ho publikujete na n\u00e1stenku (dlh\u0161ie ako oby\u010dajn\u00fd bumper)<\/b><\/b><\/li>\n<\/ul>\n

       <\/p>\n

      <\/p>\n

      ---

      \n

      <\/h2>\n

      3) Z\u00edskavajte konverzie<\/b><\/h2>\n

      Konverzie sa z\u00edskavaj\u00fa naj\u010dastej\u0161ie cez bannerov\u00e9 reklamy, av\u0161ak aj tu sa d\u00e1 pou\u017ei\u0165 kr\u00e1tky bumper, ale len v pr\u00edpade ak je v \u0148om umiestnen\u00fd action button alebo priama v\u00fdzva na akciu. Nastav\u00ed sa remarketing, aby sme sa pripomenuli t\u00fdm, ktor\u00ed u\u017e o n\u00e1s \u010d\u00edtali. \u0160pecifik\u00e1 reklamy ost\u00e1vaj\u00fa rovnak\u00e1 ako pri prvom bode.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

      [vc_row][vc_column][vc_column_text]Pripravte si t\u00fa spr\u00e1vnu strat\u00e9giu a zauj\u00edmav\u00fd obsah   1) Budte na o\u010diach: Naj\u010dastej\u0161ie sa pou\u017e\u00edva kr\u00e1tke video, ktor\u00e9 sa […]<\/p>\n","protected":false},"author":1,"featured_media":3529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\n