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{"id":3505,"date":"2018-12-02T19:27:38","date_gmt":"2018-12-02T18:27:38","guid":{"rendered":"https:\/\/lokalnymarketing.sk\/?p=3505"},"modified":"2020-03-10T19:23:17","modified_gmt":"2020-03-10T18:23:17","slug":"velkosti-bannerovej-reklamy-facebook-a-adwords","status":"publish","type":"post","link":"https:\/\/lokalnymarketing.sk\/velkosti-bannerovej-reklamy-facebook-a-adwords\/","title":{"rendered":"Ve\u013ekosti bannerovej reklamy Facebook a Adwords"},"content":{"rendered":"

[vc_row][vc_column width=“3\/4″][vc_column_text]<\/p>\n

Responz\u00edvna reklama na Google<\/strong><\/span><\/h2>\n

[\/vc_column_text][vc_column_text]Responz\u00edvne reklamy sa prisp\u00f4sobia prakticky ka\u017ed\u00e9mu reklamn\u00e9mu priestoru. Prisp\u00f4sobia sa\u00a0so vzh\u013eadom a\u00a0spr\u00e1van\u00edm webov, na ktor\u00fdch sa zobrazuj\u00fa.[\/vc_column_text][vc_column_text]Google reklama:<\/strong><\/p>\n

Obr\u00e1zok na \u0161\u00edrku by mal ma\u0165 pomer 1,91: 1 a v\u00e4\u010d\u0161\u00ed ako 600 x 314<\/strong>. Obmedzenie ve\u013ekosti s\u00faboru je 5 MB.<\/p>\n

\u0160tvorcov\u00fd (1: 1) obr\u00e1zok by mal by\u0165 v\u00e4\u010d\u0161\u00ed ako 300 x 300<\/strong>. Ve\u013ekos\u0165 s\u00faboru je 5 MB.<\/p>\n

Va\u0161e logo by malo by\u0165 \u0161tvorcov\u00e9 (1: 1) a malo by by\u0165 128 x 128 alebo viac<\/strong>. Odpor\u00fa\u010dan\u00e1 ve\u013ekos\u0165 \u0161tvorcov\u00e9ho loga je 1200 x 1200.<\/p>\n

Pre najlep\u0161ie vykres\u013eovanie sa odpor\u00fa\u010da prida\u0165 aj logo (4: 1), ktor\u00e9 by malo by\u0165 512 x 128 alebo viac<\/strong>. Odpor\u00fa\u010dan\u00e1 ve\u013ekos\u0165 loga krajiny je 1200 x 300. Pre v\u0161etky svoje log\u00e1 je najlep\u0161ie transparentn\u00e9 pozadie, ale len vtedy, ak je logo vycentrovan\u00e9.<\/p>\n

Obmedzenie ve\u013ekosti s\u00faboru je 5 MB.<\/p>\n

Text nesmie pokr\u00fdva\u0165 viac ako 20% obr\u00e1zka. Pozn\u00e1mka: Ak sa chcete prisp\u00f4sobi\u0165 niektor\u00fdm reklamn\u00fdm priestorom, obr\u00e1zok sa m\u00f4\u017ee oreza\u0165 horizont\u00e1lne – a\u017e na 5% na ka\u017edej strane.[\/vc_column_text][vc_empty_space][vc_zigzag][vc_column_text]<\/p>\n

Vlastn\u00e9 velkosti Adwords (neresponz\u00edvne)<\/strong><\/span><\/h2>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Odpor\u00fa\u010dan\u00e9 form\u00e1ty<\/strong><\/h3>\n

 <\/p>\n

\"bannery\"<\/a><\/p>\n

Z h\u013eadiska v\u00fdkonnosti (v\u00fdkonnos\u0165ou mysl\u00edme predov\u0161etk\u00fdm mieru prekliku, ve\u013ekos\u0165 invent\u00e1ra \/ po\u010det zobrazen\u00ed, CPM) odpor\u00fa\u010dame pri kampaniach vytvori\u0165 nasledovn\u00fa sadu banerov:<\/p>\n