[vc_row][vc_column width=“3\/4″][vc_column_text]Ako dosiahnu\u0165 aby v\u00e1\u0161 \u010dl\u00e1nok predbehol ostatn\u00e9 v organickom vyh\u013ead\u00e1van\u00ed a dostal sa na prv\u00e9 poz\u00edcie?\u00a0<\/strong><\/span>[\/vc_column_text][vc_column_text]<\/p>\n

Obsah je na prvom mieste!<\/strong><\/span><\/h2>\n

[\/vc_column_text][vc_column_text]\u010cl\u00e1nok mus\u00ed by\u0165 k jednotnej t\u00e9me. E\u0161te pred vyhotoven\u00edm \u010dl\u00e1nku si definujte na ak\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 ho chcete smerova\u0165 a ak\u00fa hodnotu d\u00e1 \u010ditate\u013eom.<\/strong> Aby sa dostal na prv\u00e9 poz\u00edcie vo vyh\u013ead\u00e1van\u00ed, okrem toho, \u017ee bude na presne vymedzen\u00fa t\u00e9mu, mus\u00ed aj zauja\u0165. \u010c\u00edm v\u00e4\u010d\u0161\u00ed po\u010det \u013eud\u00ed ho nav\u0161t\u00edvi a str\u00e1vi na \u010dl\u00e1nku viac ako nieko\u013eko min\u00fat, t\u00fdm lep\u0161ie SEO sk\u00f3re budete ma\u0165.<\/span><\/span><\/p>\n

Pri v\u00fdbere spr\u00e1vnej t\u00e9my a slov v\u00e1m pom\u00f4\u017ee podrobn\u00e1 Anal\u00fdza K\u013e\u00fa\u010dov\u00fdch slov<\/a>. Pomocou nej sa d\u00e1 zisti\u0165 dopyt a ve\u013ekos\u0165 konkurencie po t\u00fdch spr\u00e1vnych slov\u00e1ch. Dajte si pozor aby ste obsah neprebrali in\u00fdm, preto\u017ee zato v\u00e1m bude Google zni\u017eova\u0165 sk\u00f3re.\u00a0V\u017edy vyu\u017e\u00edvajte svoj vlastn\u00fd origin\u00e1lny obsah.<\/span>[\/vc_column_text][vc_empty_space][vc_zigzag][vc_column_text]<\/p>\n

V jednoduchosti je kr\u00e1sa<\/strong><\/span><\/h2>\n

[\/vc_column_text][vc_column_text]\u010cl\u00e1nok mus\u00ed by\u0165 jednoduch\u00fd na \u010d\u00edtanie a ma\u0165 jasn\u00fa \u0161trukt\u00faru. Pri jednoliatom texte sa \u010dlovek strat\u00ed, preto treba vyu\u017e\u00edva\u0165 odseky, v\u0161etky nadpisy (h1,h2,h3) a zv\u00fdrazni\u0165 to najd\u00f4le\u017eitej\u0161ie. Ak m\u00e1te \u010fal\u0161ie \u010dl\u00e1nky alebo produkty, ktor\u00e9 nadv\u00e4zuj\u00fa na obsah, m\u00f4\u017eete ich prelinkova\u0165 priamo v \u010dl\u00e1nku cez k\u013e\u00fa\u010dov\u00e9 slov\u00e1.<\/span>[\/vc_column_text][vc_column_text]Trendom je vyu\u017e\u00edva\u0165 ve\u013ek\u00e9 p\u00edsmen\u00e1 s medzerami pre lep\u0161iu a jednoduch\u0161iu \u010ditate\u013enos\u0165 textu. Odpor\u00fa\u010dame ve\u013ekos\u0165 paragrafu od 16 vy\u0161\u0161ie a modern\u00fd \u0161t\u00fdl p\u00edsma.<\/span>[\/vc_column_text][vc_empty_space][vc_single_image image=“3494″ img_size=“full“ alignment=“center“][vc_empty_space][vc_zigzag][vc_column_text]<\/p>\n

Technick\u00e9 minimum<\/strong><\/span><\/h2>\n

[\/vc_column_text][vc_column_text]Technick\u00e1 str\u00e1nka \u010dl\u00e1nku je nasledovn\u00e1:<\/span><\/p>\n

\n
1. K\u013e\u00fa\u010dov\u00e9 slovo sa nach\u00e1dza v hlavnom n\u00e1zve \u010dl\u00e1nku<\/strong>, nie v\u0161ak viac ako dva kr\u00e1t, lebo bude \u010dl\u00e1nok pokutovan\u00fd.<\/span><\/span><\/span><\/li>\n
2. Slug (link cez ktor\u00fd \u010dl\u00e1nok je mo\u017en\u00e9 otvori\u0165<\/em>). Zdr\u017ete sa moc dlh\u00e9ho linku, ide\u00e1lne 4-5 slov<\/strong>. \u010c\u00edm presnej\u0161\u00ed bude t\u00fdm lep\u0161ie, spojky nie s\u00fa potrebn\u00e9.<\/span><\/span><\/span><\/li>\n
3. K\u013e\u00fa\u010dov\u00e9 slov\u00e1 sa m\u00f4\u017eu v \u010dl\u00e1nku a popise \u010dl\u00e1nku opakova\u0165, av\u0161ak nen\u00e1silnou formou.<\/strong> Po\u010d\u00edta\u010d vie rozozna\u0165 kedy v\u00e1m nejde o pridan\u00fa hodnotu, ale len o n\u00faten\u00e9 prid\u00e1vanie slov.<\/span><\/span><\/span><\/li>\n
4. \u010cl\u00e1nok by mal ma\u0165 viac ako 1000 slov.<\/strong> Ka\u017ed\u00fd vyh\u013ead\u00e1va\u010d m\u00e1 in\u00fd po\u010det slov, niektor\u00e9 uv\u00e1dzaj\u00fa min. 300 slov. <\/strong>Av\u0161ak viac slov v\u00e1m m\u00f4\u017ee t\u00e9mu lep\u0161ie podchyti\u0165 a interpretova\u0165 \u010ditate\u013eovi.<\/span><\/span><\/span><\/li>\n
5. V \u010dl\u00e1nku vyu\u017e\u00edvajte spr\u00e1vne pomenovan\u00e9 obr\u00e1zky, odpor\u00fa\u010daj\u00fa sa hlavne d\u00e1va\u0165 ak ide o konkr\u00e9tnu vec (presn\u00fd n\u00e1zov produktu alebo osoby).<\/span><\/span><\/span><\/li>\n
6. Meta popis \u010dl\u00e1nku, ktor\u00fd sa v\u00e4\u010d\u0161inou prid\u00e1va cez SEO n\u00e1stroje, by mal ma\u0165 300-325 znakov.<\/strong> T\u00fato mo\u017enos\u0165 je jednoduch\u00e9 pozorova\u0165 cez pluginy ako Yoast (v pr\u00edpade wordpress).<\/span><\/li>\n<\/ol>\n

   [\/vc_column_text][vc_empty_space][vc_single_image image=“3496″ img_size=“full“ alignment=“center“ onclick=“link_image“][vc_empty_space][vc_zigzag][vc_column_text]<\/p>\n

   Reklama a zdie\u013eanie\u00a0<\/strong><\/span><\/h2>\n

   [\/vc_column_text][vc_column_text]Aby \u010dl\u00e1nok \u013eudia nav\u0161tevovali a robot ho za\u010dal pova\u017eova\u0165 za d\u00f4le\u017eit\u00fd, odpor\u00fa\u010dame ho podpori\u0165 reklamou na soci\u00e1lnych sie\u0165ach. V pr\u00edpade ak m\u00e1te vysok\u00fa cenu za reklamu, v\u00e1\u0161 \u010dl\u00e1nok sa zobrazuje zlej cie\u013eovej skupine, alebo je menej zauj\u00edmav\u00fd ako ste \u010dakali. Preto doporu\u010dujeme pravideln\u00e9 prispievanie \u010dl\u00e1nkami na va\u0161u soci\u00e1lnu sie\u0165 (nikde neviete \u010do \u013eud\u00ed zaujme).\u00a0Okrem reklamy odpor\u00fa\u010dame \u010dl\u00e1nky „zosharova\u0165“ aj do komun\u00edt,<\/strong> v ktor\u00fdch bude v\u00e1\u0161 \u010dl\u00e1nok pr\u00ednosom a \u013eudom s nie\u010d\u00edm pom\u00f4\u017ee. Zv\u00fd\u0161ite tak n\u00e1v\u0161tevnos\u0165 \u010dl\u00e1nku a prelinky.<\/span>[\/vc_column_text][vc_empty_space][vc_single_image image=“3498″ img_size=“full“ alignment=“center“][vc_empty_space][vc_column_text]<\/p>\n

   Minim\u00e1lne z\u00e1klady<\/strong><\/span><\/h2>\n

   [\/vc_column_text][vc_column_text]Webov\u00e1 str\u00e1nka mus\u00ed sp\u013a\u0148a\u0165 z\u00e1kladn\u00e9 SEO parametre. Od nov\u00e9ho roku to je SSL certifik\u00e1t, optimaliz\u00e1cia na mobil, r\u00fdchlos\u0165 str\u00e1nky<\/strong> a in\u00e9. Viac na kurze Z\u00e1klady SEO<\/a>.<\/span>[\/vc_column_text][vc_empty_space][vc_single_image image=“3493″ img_size=“full“ alignment=“center“][vc_empty_space][\/vc_column][vc_column width=“1\/4″][vc_empty_space][vc_single_image source=“featured_image“ img_size=“full“][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

   [vc_row][vc_column width=“3\/4″][vc_column_text]Ako dosiahnu\u0165 aby v\u00e1\u0161 \u010dl\u00e1nok predbehol ostatn\u00e9 v organickom vyh\u013ead\u00e1van\u00ed a dostal sa na prv\u00e9 poz\u00edcie?\u00a0[\/vc_column_text][vc_column_text] Obsah je na […]<\/p>\n","protected":false},"author":1,"featured_media":2924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"yoast_head":"\n