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V pr\u00edpade, \u017ee sa rozhodnete investova\u0165 do reklamy, na internete existuje ve\u013ea prostriedkov. Z\u00e1kladom je dobre sa v nich orientova\u0165 a vyu\u017ei\u0165 tie spr\u00e1vne, ktor\u00e9 V\u00e1m bud\u00fa najviac vyhovova\u0165. <\/strong><\/h3>\n

Medzi ob\u013e\u00faben\u00e9 prostriedky patr\u00ed Pay Per Click kampa\u0148 vo vyh\u013ead\u00e1va\u010doch, kedy sa Va\u0161a str\u00e1nka zobraz\u00ed medzi prv\u00fdmi presne pri tom v\u00fdraze, ktor\u00fd zarad\u00edte do svojej kampane. V\u00fdhodou je to, \u017ee potenci\u00e1lny z\u00e1kazn\u00edk n\u00e1jde presne to, \u010do h\u013eadal. \u010eal\u0161ou ob\u013e\u00fabenou slu\u017ebou na internete je remarketing, ide o slu\u017ebu, pomocou ktorej m\u00f4\u017eete zacieli\u0165 v\u0161etk\u00fdch \u013eud\u00ed, ktor\u00ed nav\u0161t\u00edvia Va\u0161u str\u00e1nku a tak sa im znovu pripomen\u00fa\u0165.<\/p>\n

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• E-maling,<\/span><\/li>\n
• PPC kampa\u0148 so zameran\u00edm na k\u013e\u00fa\u010dov\u00e9 slov\u00e1,<\/span><\/li>\n
• Reklama na soci\u00e1lnych sie\u0165ach,<\/span><\/li>\n
• Bannerov\u00e1 kampa\u0148,<\/span><\/li>\n
• Video kampa\u0148,<\/span><\/li>\n
• Firemn\u00e9 f\u00f3ra a datab\u00e1zy.<\/span><\/li>\n<\/ul>\n

  Pred spusten\u00edm internetovej kampane je vhodn\u00e9 ur\u010di\u0165 si ciele kampane a a\u017e tak nastavi\u0165 vhodn\u00fd sp\u00f4sob propag\u00e1cie. Medzi hlavn\u00e9 ciele, ktor\u00e9 m\u00f4\u017eete docieli\u0165, patr\u00ed zv\u00fd\u0161en\u00e1 informovanos\u0165 o novink\u00e1ch v priemysle, inform\u00e1cie o pripravovanom podujat\u00ed, zv\u00fd\u0161en\u00fd predaj v\u00fdrobkov, zv\u00fd\u0161enie povedomia o Va\u0161ej zna\u010dke, at\u010f. <\/span><\/p>\n

  Spr\u00e1vnym nastaven\u00edm dok\u00e1\u017eete v\u00fdrazne zv\u00fd\u0161i\u0165 \u00faspe\u0161nos\u0165 celej kampane. Nemenej d\u00f4le\u017eit\u00e9 je ur\u010di\u0165, ko\u013eko finan\u010dn\u00fdch prostriedkov chcete do kampane investova\u0165 a koho chcete kampa\u0148ou oslovi\u0165. Najlep\u0161ie je vytvori\u0165 si profil \u201eide\u00e1lneho\u201c z\u00e1kazn\u00edka z cie\u013eovej skupiny.<\/span><\/p>\n

  \u010co m\u00f4\u017eete marketingovou kampa\u0148ou dosiahnu\u0165?<\/strong><\/h3>\n

  \n
  • Zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 webovej str\u00e1nky a zlep\u0161i\u0165 si tak poradie vo vyh\u013ead\u00e1va\u010doch,<\/span><\/li>\n
  • Zv\u00fd\u0161i\u0165 povedomie o Va\u0161ej zna\u010dke prostredn\u00edctvom soci\u00e1lnych siet\u00ed,<\/span><\/li>\n
  • Zv\u00fd\u0161i\u0165 predaj Va\u0161ich produktov a slu\u017eieb,<\/span><\/li>\n
  • Zv\u00fd\u0161i\u0165 po\u010det uch\u00e1dza\u010dov o zamestnanie.<\/span><\/li>\n<\/ul>\n

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